Interview: Google’s Maria McClay on Their New Partnership With WWF Sweden #21


Google has announced that it will work with conservation nonprofit WWF Sweden to create a digital platform with environmental sustainability information to inform responsible sourcing decisions in the fashion industry. Google’s Senior Industry Head of Luxury, Maria McClay explains to Medium their objectives.

Our ambition is to create a global platform bringing together Google Cloud’s technical capacity, Google Earth Engine data and WWF Sweden’s proprietary data, analysis framework and experience when assessing sourcing risk and mitigation factors. The resulting platform will enable fashion brands to make more informed decisions around where they source their raw materials, and help partner with communities to put in place more sustainable practices.


Ro read here.