Did the World's First Digital Fashion Month Actually Work? #87
When the coronavirus outbreak clutched the world in March 2020, Paris Fashion Week had just come to a close. Months later, fashion week federations around the globe decided to migrate. Now, six months on from the last women’s fashion week, the four fashion capitals displayed a hybridized, but mostly digital, fashion week — their attempt to still buoy press, buyers and consumers alike.
Having grande fashion shows be replaced by a two-dimensional digital version of itself poses an opportunity for the fashion industry to reconsider its gluttonous approach to how we consume collections, across four cities in four weeks, for twelve hours a day, in similar anonymous, crammed spaces with a handful of exceptions. While it may prevent the exchange of ideas in person, it comes at a time when the way we see fashion was already undergoing a period of upheaval. The pandemic merely accelerated fashion’s digital makeover.