News

Bpifrance deploys the "Valorisation" accelerator, dedicated to waste treatment #115

While circularity is gradually establishing itself as a central challenge for industry, the public investment bank, the Ministry of Employment and the waste processing and recovery sector are setting up an accelerator, called Valorisation, dedicated to SMEs offering waste treatment and reuse solutions.

2020 Survey of European Fashion Consumers by Fashion Revolution #114

The Fashion Revolution organisation conducted its first-ever consumer survey in 2018 among 5,000 people aged 16-75 in the five largest European markets: Germany, France, Italy, Spain, and the UK. In August 2020, a follow-up survey was carried out in the same countries to find out their buying behavior over the past 12 months and their current views on some of fashion's most pressing social and environmental issues.

Is the fashion industry hanging by a thread? #113

The clothing sector has not been spared by the annus horribilis 2020. With a turnover that would have fallen by 55% despite the considerable boom in online sales, what are the prospects for the fashion industry?

How Paris wants to put the social and solidarity economy at the heart of the urban space #112

Florentin Letissier, the deputy for the social and solidarity economy (ESS) of the City of Paris, unveils his roadmap for Challenges until 2026. The Covid-19 emergency will have enabled this economics professor, who works for the Greens, to obtain a larger envelope to support a sector particularly affected by the pandemic.

Paris, capital of sustainable fashion? #111

While the whole world will be looking to Paris for the Olympic Games, the city is also dreaming, in 2024, of being an exemplary example in the world of sustainable development.

Textile Exchange is committed to a better understanding of the impacts of fashion and textiles on biodiversity #110

Textile Exchange's Corporate Fibre and Materials Benchmark (CFMB) programme is launching a new tool to help the fashion and textile industry take urgent action on biodiversity. The Biodiversity Benchmark, developed in partnership with The Biodiversity Consultancy, Conservation International and kindly supported by Sappi, will enable companies to understand their impacts and dependencies on nature, chart a path to achieving positive biodiversity outcomes and assess their progress.

Gabriela Hearst: Sustainability is not a choice, it’s a necessity #109

In the final episode of The Future of Fashion podcast, host Hilary Milnes speaks to Gabriela Hearst about the importance of sustainable design.

Why Big Brands Are Investing in Sustainability Start-Ups #108

This year, Ralph Lauren and Lululemon have joined the likes of H&M Group, Kering and Chanel in pouring money into innovations that could reduce the industry’s environmental impact.

The RMS Recycled Materials Standard is open for consultation #107

The non-profit organisation dedicated to the sustainable use of GreenBlue materials, in partnership with NSF International, announces the launch of the public consultation period for the Recycled Material Standard (RMS), which is due to be published in early 2021. Once published, this will be the only standard that provides both a mechanism to guarantee recycled content claims by companies and creates a certificate trading system that directly incentivizes value chain participants to invest in increased recycling capacity.

How Lockdown 2.0 Is Hitting the Supply Chain #106

The first wave of the pandemic devastated fashion’s supply chain. Fresh restrictions in Europe this month have already led to more cancellations and price pressure, and more pain is on the horizon as cases worsen in North America.

Online, the main channel for purchasing luxury goods by 2025. #105

The spring forecast was therefore correct. While the firm Bain & Company was expecting an overall drop of -20 to -35% in the sales of luxury goods by the end of 2020, the trend seems to be heading for a drop of -23% to 217 billion dollars.

Chasing The Holy Grail of Circular Fashion #104

Scaling technology that can recycle old clothes back into new ones has eluded the industry for a decade. A series of new projects this year suggest fashion may be nearing a tipping point.

Enhance your commitment through textile environmental signage #103

Green Friday, a movement sustained more in intentions than in facts #102

Initiated in 2017, Green Friday, an alternative movement to Black Friday to encourage more committed consumption, is celebrating its fourth edition at the end of November against the backdrop of a global pandemic that has exploded online sales and changed consumers' purchasing priorities. A priori, the Covid crisis should benefit from such an initiative. However, as a new Yougov poll shows, opposing Green Friday to Black Friday still resembles a fight worthy of David against Goliath.

Leather: French industry launches consumer survey #101

The Conseil National du Cuir (CNC) is launching a consumer consultation to better identify their relationship with leather and products from the sector. And above all the importance they attach to production made in France in their purchasing decisions.

Why we must support French wool #100

With the launch of the Collectif Tricolor, initiated by Made in Town with Paris Good Fashion, Deloitte and more than thirty prestigious players (manufacturers, producers, distributors, institutions and territories) approaching, Le Figaro devotes a long article to the importance of supporting the rebirth of the wool industry in France.

Recyclable fashion projects multiply during the Covid-19 pandemic #99

While the coronavirus pandemic continues to paralyse the fashion industry, major brands are taking advantage of the situation to rethink their strategies to better meet consumer expectations for products that are more environmentally friendly and more easily recyclable.

Textiles Clothing: EU steps up fight against dangerous chemicals #98

The European Commission is taking another important step to protect European consumers from dangerous substances in frequent contact with human skin, which are known to cause cancer and reproductive health problems. On Sunday 1 November, a restriction limiting consumer exposure to 33 chemicals that are carcinogenic, mutagenic or toxic to reproduction (CMR) comes into force.

CSR: a new platform to find relevant service providers for the fashion industry #97

Not surprisingly, it is a new paradigm that is being established with new processes, new types of providers, different approaches and, above all, new consumer expectations. Brands have first started to work on their sourcing, refining the audits of their subcontractors and selecting new materials. To support them, tools were created. With the support of the Defi, the women's ready-to-wear federation, for example, last year proposed its guide to responsible sourcing to enable each brand to embark on this path.

Materials: what sustainable developments in textile and leather production? #96

In its 2020 report, Textile Exchange shows stability in the production of polyester and cotton, which remain the star materials of the sector. But the report also shows, within each type of material, a strengthening of the share of production adopting social and/or environmental requirements.

Industry: a window for transformation investments 4.0 #95

As part of the France Relance plan, Bercy intends to modernize France's industrial base. To this end, Bercy has just opened a counter dedicated to industrial SMEs and TWAs wishing to benefit from aid for transformation investments "towards the industry of the future".

What is the status of environmental labelling in fashion? #94

Like the nutriscore in the food sector, environmental labeling in the textile sector must allow a comparison between two equivalent garments by visualizing at a glance which one is the least harmful to the planet. In February 2020, the Ministry of Ecological and Solidarity Transition launched a large-scale experiment with a view to generalising it, via a rating system ranging from A to E. This initiative is part of the anti-wastefulness law for a circular economy (AGEC), which also includes a ban on destroying unsold goods. On 22 October, a virtual round table at the Fashion Green Days forum offered a progress report on these environmental labeling tests, which require close scrutiny at all levels of the company, from raw materials to the transport of goods.

Accord signatories raise fears about RSC #93

Witness signatories to the Accord on Fire and Building Safety in Bangladesh have publicly raised concerns that its successor organization was "woefully unprepared" to meet its responsibilities and may need to be replaced.

This Design Collective Is Helping Fashion Embrace Regenerative Agriculture #92

Everyone’s talking about regenerative agriculture. Brands large and small—from Allbirds and Patagonia to Maggie Marilyn and Richard Malone—are partnering with regenerative cotton farms and peppering words like “soil health” and “carbon sequestration” into fashion week chats. Even Gucci’s CEO Marco Bizzarri mentioned regenerative agriculture in his Copenhagen Fashion Summit keynote, citing it as a priority in Gucci’s mission to achieve net-zero carbon emissions.

Recycling of old clothes is still not viable in Europe #91

Around 80% of the used clothes collected are exported, mainly to Africa and Asia and when these outlets close due to Covid, French collection stops due to lack of storage capacity. The challenge is to develop recycling in France but it is expensive.

New UN report on sustainability and circularity in the textile value chain #90

A recent report by the United Nations Environment Programme (UNEP), entitled "Sustainability and Circularity in the Textile Value Chain - Global Stocktaking", aims to map the textile value chain to identify the main environmental and socio-economic impacts ("hot spots") along the stages of the value chain and takes stock of existing initiatives to address them.

The fashion and textile industry wants to go green despite Covid-19 #89

Sustainable development ranks as the second most important strategic objective for companies in this sector, according to a study by the US Cotton Trust Protocol and the Economist Intelligence Unit (EIU).

The pre-order model: Why it’s working #88

Small, agile luxury brands are sidestepping fashion weeks and choosing to do it their way, adopting a pre-order model wherever possible. The goal: to get closer to the customer and eliminate overproduction.

Did the World's First Digital Fashion Month Actually Work? #87

When the coronavirus outbreak clutched the world in March 2020, Paris Fashion Week had just come to a close. Months later, fashion week federations around the globe decided to migrate. Now, six months on from the last women’s fashion week, the four fashion capitals displayed a hybridized, but mostly digital, fashion week — their attempt to still buoy press, buyers and consumers alike. Having grande fashion shows be replaced by a two-dimensional digital version of itself poses an opportunity for the fashion industry to reconsider its gluttonous approach to how we consume collections, across four cities in four weeks, for twelve hours a day, in similar anonymous, crammed spaces with a handful of exceptions. While it may prevent the exchange of ideas in person, it comes at a time when the way we see fashion was already undergoing a period of upheaval. The pandemic merely accelerated fashion’s digital makeover.

When ‘Mea Culpa’ Is the Best Marketing #86

On sustainability, some fashion brands are becoming more comfortable with growing transparency and finding that acknowledging their shortcomings can make for more effective communications than crowing about their achievements.

CFDA Study Pushes Sustainable NYFW #85

The findings are intended to not only provide useful guidance to New York but to be shared and built upon globally.

Should synthetic clothing be sold with a warning? #84

Synthetic clothes release harmful microplastics when washed. Brands could help by informing consumers and investing in research.

Circular mode: a call for projects around eco-design and recycling #83

The Ademe (agency for ecological transition) is opening a call for projects until 30 April to support the development of demonstrators of industrial solutions for fashion eco-design and the recycling of textiles and shoes. A project which is notably in line with the Fashion Pact and the recent law against waste.

What happens to the decorations, the outfits after the fashion show? # 82

Tuesday 29th September, second day of Paris Fashion Week. Dior parades in its ephemeral cube installed in the Jardin des Tuileries, just like last season. Covid-19 or not, almost nothing has changed. The 350 guests, as opposed to the usual 2,000, take their place inside the "box" in a reconstituted cathedral decor revisited by Italian artist Lucia Marcucci, known for her collages and works around "visual poetry. »

Op-Ed | How Luxury Became Fast Fashion #81

Step by step, luxury brands have adopted the fast fashion model, with Covid-19 set to complete the shift, argues Liroy Choufan.

Presentation of the Inclusive Design Award #80

HEARRING wins the Grand Prix for Inclusive Design Eyes On Talents - APF France Handicap at the initiative of Paris Good Fashion and awarded in Paris during Fashion Week. With interviews of the two laureates Flora Fixy and Julia Dessirier & of Pascal Morand, Executive President of the Federation of Haute Couture and Fashion.

Accelerating Action on Natural Climate Solutions #79

It is clear that the world needs natural climate solutions enacted on a global scale, but as companies looking to invest in nature have found, there is no one-size-fits-all approach. Leaders who understand this are tailoring approaches to natural climate solutions (NCS) that are bold and meaningful for their businesses. Even with the added pressures of the global health crisis, many companies are pursuing natural climate solutions with urgency.

The impact receipt #78

Every garment has a story. A cost, and an impact - on people and planet. A fact, easily forgotten when faced with enticing green marketing. From here on, we’re leaving no stone unturned - and no number in the dark. It’s time we - as companies and individuals - acknowledge our environmental debt: the true cost of making the clothing we otherwise take for granted. Every ounce of CO2, every drop of water, every spark of energy is now accounted for.

The new movement to reform fashion #76

Covid-19 left thousands of garment workers without wages as brands and retailers refused to pay their suppliers. Nonprofit Remake says it’s time for fashion to put workers first.

Poll Highlights Expectation to Redefine Fashion Calendars #75

As the autumn edition of the French Days sales operation kicks off on 25 September, a survey on the new fashion calendars underlines the expectation that promotional periods will be supervised.

In Bangladesh, the textile industry is killing traditional muslin #75

In Bangladesh, the traditional production of muslin, once so renowned, is now hanging by a thread in the face of the tons of cheap clothes produced by factories in the country, which has become one of the world's leading exporters of ready-to-wear clothing.

Amazon Wants You To Know What Products Are Sustainable #74

The e-commerce giant will start labeling products that meet select sustainability certifications on its US website, joining a growing list of companies seeking to target conscious consumers.

Despite the promises of the fashion world, responsible collections remain marginal #73

With the growing ecological awareness of consumers, the major fast fashion brands have made lasting commitments to adapt to their customers. But, in practice, this is hardly noticeable in their collections. At Zara and HM, responsible collections represent about 10% of their total offer. Covid-19 could serve as a catalyst for change, but beware of greenwashing, warn the experts, following the study carried out by the start-up Retviews (Lectra).

Life Cycle Assessment: Sustainable Apparel Coalition launches its Higg PM Tool #72

The Sustainable Apparel Coalition (SAC) and Higg Co have launched the Higg Module (Higg PM), a sustainability tool that assesses the environmental impact of manufactured products. The launch of Higg PM complements the core suite of tools on the Higg Index platform, called Higg.org. With the methodology developed by the SAC and the technology provided by Higg Co, the Higg PM reflects the work and expertise of more than 70 SAC member companies over nearly four years.

Op-Ed | What Consumers Really Think About Sustainability #71

Consumers’ mixed signals on sustainability pose tough but surmountable obstacles for fashion brands, argue Sarah Willersdorf and Robbin Mitchell.

Eco-responsibility is definitely no longer an option #70

For its most recent edition, entirely digital, Première Vision presents the season's cross-functional highlights in eco-responsible developments and innovations.

WEBINAR #1 - Investors' expectations of responsible fashion and luxury goods

In this complex autumn season, Paris Good Fashion is launching its first webinars to help us better understand and anticipate how to make the right decisions to accelerate the environmental and social transition.

Responsible Fashion Consultation. Interview #69

As part of the partnership with Paris Mode Insider, here is an interview with Isabelle Lefort, co-founder of Paris Good Fashion, at the initiative of the citizen consultation: moderesponsable.make.org

IFM-Première Vision study: eco-responsible fashion at the heart of the market #68

Fashion always has potential. In spite of the economic context, it remains in Europe a "pleasure purchase" and the fourth largest item of expenditure for French consumers. At the same time, the role of eco-responsibility is becoming essential. Here are the main findings of a study carried out by the IFM-Première Vision Chair on post-COVID fashion markets in Europe, presented as part of the "Digital Talks of Première Vision".

Fashion’s cotton supply caught in crossfire of US-China trade war #67

he US and the EU are taking different approaches to target human rights abuses in the fashion supply chain.

How Fashion's Sustainability Targets Measure Up #66

After weathering the initial shock of the coronavirus crisis, many fashion companies have started to publish their sustainability goals for the next five to 10 years. But these initiatives risk falling short of an industry-wide imperative to drastically reduce environmental impact within the next decade.

A New Frontier in Chemical Recycling #65

AMSTERDAM – the Fashion for Good initiated “Full Circle Textiles Project: Scaling Innovations in Cellulosic Recycling” – a first-of-its-kind consortium project, launches today. As much as 73% of clothing produced is sent to landfill or is incinerated and of all new clothing made, less than 1% of material used comes from recycled sources. Focusing on cellulosic fibres, this Project aims to validate and eventually scale promising technologies in chemical recycling from a select group of innovators to tackle these issues. Leading global organisations Laudes Foundation, Birla Cellulose, Kering, PVH Corp. and Target join Fashion for Good, to explore the disruptive solutions, with the goal of creating new fibres and garments from used clothing and ultimately drive industry-wide adoption.

Fashion's Greenwashing Problem Begins with Bad Data #64

Fashion is doubling down on ambitious promises to clean up its environmental impact, but bad and misleading data are complicating efforts to build a more sustainable industry.

Circular fashion: Eco-TLC becomes "ReFashion" #63

After a decade of operation, the French textile industry eco-organization Eco-TLC has been transformed into ReFashion. A new entity with widened ambitions, which for the occasion is equipped with a new platform intended to accompany brands and designers in their eco-design approaches.

The seams crack in the leather industry, submerged by an influx of hides #62

Between a meat industry operating at full capacity and manufacturers faced with anaemic demand due to the pandemic, the leather industry in France is facing a critical problem of hide storage.

Fashion industry: the (very) limited effects of textile recycling #61

According to the Ecological Transition Agency (Ademe), more than 100 billion garments are now sold each year worldwide and the fashion industry's production has doubled between 2000 and 2014. We also buy on average 60% more clothes than 15 years ago.

How can we act together for more responsible fashion? #60

Return in images and video on the press conference of the launch of the citizens' consultation for a more responsible fashion.

Opinion | Making textiles made in France an industrial success #59

The textile sector aims to relocate part of its production to France. To be competitive, write three specialists, the French sector must change its production model and invest in innovation. By Géraldine Poivert (President of (Re)set), Pascal Denizart (Director General of the European Centre for Innovative Textiles), Chloé Salmon-Legagneur (Head of the Bali Chair at the Estia Engineering School)

How Likely Is It to Find Slavery in Fashion’s Supply Chains? Very. #58

The risk of finding forced labour, trafficking and other forms of modern slavery in major fashion manufacturing hubs has reached extreme levels, a new report finds.

Has fashion reached the end of a cycle? #57

At a time when sales of second-hand clothes are multiplying, particularly on the Internet or via apps, is fashion undergoing a complete change?

Can fashion really be sustainable ? #56

Eco-responsibility and sustainability now seem to be unavoidable for consumers; and this concern was accelerated by the world health crisis.

Your ideas: an extensive online consultation for more responsible fashion #55

A more responsible fashion, yes, but how? The Paris Good Fashion collective, which brings together the major fashion players under the aegis of Galeries Lafayette, Vestiaire Collective, the Etam, Éram, Petit Bateau, La Redoute and Who's Next groups, launched a major national online citizen consultation on 3 September. Your voice counts!

French Fashion Players Ask Consumers for Help With Sustainability #54

Galeries Lafayette and the “Paris Good Fashion” association, with support from local and national officials, are launching a public consultation from Sept. 3 to Oct. 25.

Fact check: 9 common myths about ethical and sustainable fashion #53

Buying from eco-consicous brands isn't the best way to adopt sustainable style. Your online returns don't end up where you think they do. Investing in luxury fashion over fast fashion doesn't necessarily prevent worker exploitation. Widespread misconceptions about ethical fashion and sustainability can sometimes keep consumers from taking meaningful action when it comes to their lifestyles. Here are nine common myths and the real facts behind each one.

Luxury can be recycled - Nothing is thrown away, everything is repaired #52

For a long time, "upcycling" was an aberration for luxury brands, which were constantly launching new collections. But the pandemic and the ecological conscience have gone through it: from Vuitton to Armani, via Maison Margiela, everyone is starting to create something new with something old. And claiming it.

Eco-textile: Why eco-design textile products? #51

It is high time to multiply eco-design approaches in the textile sector, given the current stakes and the scope of the sector.

Blockchain: Lenzing announces an unprecedented level of traceability #50

Most of the top 100 fashion brands have announced targets for a 100% sustainable fibre target by 2025, but less than 5% of these brands can trace their textile inputs to check the sustainability credentials of fibre producers. This helps explain why the first "key priority for immediate implementation" of the CEO Agenda (from Global Fashion Agenda) is supply chain traceability.

One out of every five cotton garments sold in the world is said to be made by Uighur prisoners #49

While the Chinese authorities have interned more than 1 million Uighurs in forced labour camps, 180 NGOs are calling on clothing brands to break ties with Xinjiang, the province where this minority is persecuted. Today, one out of every five cotton garments is said to come from a Uighur labour camp. Almost the entire clothing sector is affected.

Fashion is hurting biodiversity. New guidelines could help #48

A global coalition of 30 environmental organisations and consultancies will help companies improve on areas like soil degradation and wildlife habitat loss.

Fashion and carbon emissions: Crunch time #47

he international fashion industry must urgently cut emissions by 50 per cent to reach a 1.5 °C target, says a new report from McKinsey and the Global Fashion Agenda.

Fashion Positive publishes guidelines on circular materials #46

Fashion Positive publishes Circular Materials Guidelines 1.0 , the first ever circular materials guidelines that help align the apparel, footwear and textile industry with what circular fibres are and how design can prepare them for a circular economy for the fashion industry.

Why fashion must stop mass production #45

New York fashion designer Mischa Nonoo, says in Fortune magazine that fashion companies are no longer a profitable investment. She explains why.

The boom in sewing machine sales #44

Sewing machine sales are experiencing an unexpected upturn for manufacturers and distributors. The production of textile masks, but also the do it yourself trend are largely responsible for this trend.

Galeries Lafayette once again places the back-to-school season under the banner of responsible fashion #43

Solidarity, a sense of community, sustainable development: the lexicon used in the new press release announcing the news of the return to Paris of Galeries Lafayette will surely set the tone for the coming year: fashion will either be militant or not. This militancy will be expressed above all by responsibility - a generic term referring to a desire for fashion that causes less environmental damage and support for labels that use local production or contribute to social development. This vast program - already highlighted in 2018 as part of the launch of the Go for Good label - will be highlighted once again in the autumn with the "Today and Tomorrow Let's Change Fashion" event, which will take place from 2 September to 11 October in the department store on Boulevard Haussmann and in all stores in France.

Meet the model agency fighting body fascism #42

Goldstein, who has Down’s syndrome, was a smash hit. But campaigners say they are still facing an uphill battle for disability visibility in fashion

E-Commerce is Saving Fashion But Destroying the Planet #41

Online shopping has kept the industry afloat through lockdown, but higher online sales also means more transport emissions and packaging waste. Here’s how brands are working to make e-commerce more sustainable.

The luxury industry doesn't have the luxury of waiting... #40

They must now prove that they are more committed. "We don't have the luxury of waiting". This was the slogan of an LVMH campaign launched before the Covid-19 wave in France. An almost premonitory message, given the scale of the earthquake that hit the luxury sector, like the rest of the economy and the world.

20 Hard Facts About Fast Fashion #39

Fashion has a huge impact on people and the planet, and fast fashion owns a large and growing share of the problem. Fast fashion is growing, well… fast. The most successful fast fashion brands use influencers and other ploys to push trend driven items at ridiculously low prices, all while producing new clothing collections as often as every two weeks. Yikes. That all comes at a huge cost to the lives of the workers who make the clothes, as well as the environment. Read on to discover some hard facts about fast fashion—we guarantee you’ll put down that $10 t-shirt and back away slowly in case it bites.

Innovation in textiles: when clothes become cotton threads again #38

The European Centre for Innovative Textiles has developed a demonstrator for the mechanical recycling of short cotton fibres, and hopes to secure a deposit of used fabric fibres to create a recycling industry.

Why more brands are seeking out B Corp certifications #37

The organisation pushes brands to change their practices, and during the pandemic, more are signing up for its services. But only brands willing to embrace it voluntarily stand to gain.

Decarbonising fashion is imperative. Here’s why #36

The fashion industry currently contributes up to 10 per cent of global carbon emissions, and big brands can’t pay the problem to go away.

Equal Measure: Board Watchdog Has Seen Women Make Strides #35

France has the highest female representation at 46.4 percent for companies on the CAC 40.

Helsinki Fashion Week Explores New Frontiers With Purely Digital Format #34

"Very hectic, yet attractive and interesting," Helsinki Fashion Week's experimental approach to fashion dare designers to think and act outside the box.

Secondhand Shoppers Worry About Their Favorite Local Spots #33

Sites like Poshmark and Thredup have thrived during the pandemic, but your neighborhood thrift store is not doing so well.

How to Build a Company That (Actually) Values Integrity #32

For decades, leaders were expected to focus on one thing: financial results. But we are now in the midst of an ethical revolution. Leaders are increasingly held accountable for poor behavior, and companies are pushed by employees, governments, and customers to step up and adopt a multi-stakeholder approach that serves social purposes as well as investor demands. Canned codes of ethics that ask employees to check a box to certify that they’ve read the material and third-party online ethics training courses might be all that is required to comply with the law, but they don’t move the needle. Employees see them mostly as a nuisance they have to suffer through. Business leaders need to do more.

Covid-19 is plunging old-fashion luxury brands into the digital age #31

Even after e-commerce became commonplace, many luxury companies remained cautious about jumping into digital sales. Items that justify their thousand-dollar price tags with claims of exceptional craftsmanship and materials aren’t always able to communicate their desirability through tiny two-dimensional images. They may also lose their shine if shoppers can compare prices across sites, while the lavish experience of purchasing an item in an opulent store can feel merely transactional when checking out on a screen. Still, as more shoppers have moved online, luxury companies have followed, and with Covid-19 now keeping consumers home and many stores shut, it’s pushing them even harder to give new priority to their digital businesses.

Fair trade cotton, a hope for Odisha farmers in India #30

In the hills of this region bordering the Bay of Bengal, thousands of farmers hit by the Covid-19 crisis are hoping to bounce back thanks to the fair trade system that helps them fight against GMOs and switch to organic farming.

Biodiversity: the next frontier in sustainable fashion #29

It’s time for the apparel industry to radically reduce the industry’s contribution to biodiversity loss. Here are four interventions that can make the biggest impact.

Nine multinationals including Nike join forces to reduce their carbon footprint #28

(AFP) - Nine multinationals have joined forces at the initiative of US computer giant Microsoft to share their research and strategies to enable all companies to become carbon neutral by 2050.

Why clothes are so hard to recycle #27

Fast fashion is leading to a mountain of clothing being thrown away each year and has a huge impact on the environment, so can we turn our unwanted garments into something useful?

When circular economy becomes a selling point #26

(AFP) - Once the preserve of seasoned ecologists, the circular economy is gaining ground in the textile industry, becoming a selling point for a struggling sector whose traditional sales campaigns are no longer enough to convince consumers. An analysis developed in the framework of the report recently published by the firm Kea&Partners and the French Fashion Institute (IFM), and which FashionNetwork has already relayed its observations on designer brands and entry-level retailers.

In Sweden, the "second hand" finds its first shopping mall #25

(AFP) - A dozen hands are busy sorting screens, books and other toys: in Eskilstuna, a Swedish industrial town undergoing ecological reconversion, the recycling of second-hand products is taking on a new dimension with an entire shopping centre dedicated to second-hand objects, consisting of thirteen shops.

Extinction Rebellion deploys 170 meters of clothing to denounce fast fashion #24

Extinction Rebellion activists deployed a 170-metre clothing chain in Lille on the "first Saturday of the sales" to denounce the "ravages and waste" produced by the textile industry, according to an AFP journalist.

Shaken by Covid-19, the flax industry dreams of relocating to France #23

Livry (France) - Shaken by the Covid-19 crisis, the flax industry is dreaming of relocating to France, the world's leading producer of this fibre, an agricultural nugget that is 80 percent processed in China. "It would be great. It's a shame though: we produce flax here, it goes to China and comes back here", says Bertrand Lefèvre, a 27-year-old flax farmer in Parfouru-l'Eclin (Calvados).

We need to build a new fashion system that is ethical and equal, and empowers young people #22

The Fashion industry has been taken apart at the seams. Is this the end of lavish shows and packed front rows?

Interview: Google’s Maria McClay on Their New Partnership With WWF Sweden #21

Google has announced that it will work with conservation nonprofit WWF Sweden to create a digital platform with environmental sustainability information to inform responsible sourcing decisions in the fashion industry. Google’s Senior Industry Head of Luxury, Maria McClay explains to Medium their objectives.

European Commission Forecasts Sweeping Legislative Reforms in Circular Economy Action Plan and Forthcoming Strategy for Textiles #20

As part of the European Union’s (EU) Green Deal, the European Commission (Commission) announced the adoption of its updated Circular Economy Action Plan (Action Plan) on March 11, 2020.

Gucci launches its first ever entirely sustainable collection #19

From raw materials to manufacturing and production, right through to the advertising campaign.

Where to find sustainable suppliers? #18

When you create your own clothing brand, do you have to source in France or abroad? In Asia or around the Mediterranean? The only imperative is to respect the customers' expectations for an ethical or eco-designed production.

UN: sustainable fashion in the wake of COVID-19 #17

Bloomberg news reported in May that garment factories in Bangladesh, a clothes-making hub, have seen $1.5 billion worth of orders cancelled. Meanwhile, sales worldwide in the fashion and luxury industry plunged up to 70 percent from March to April. “So the question is now, how do we build back better?” asked Michael Stanley-Jones, of the United Nations Environment Programme (UNEP), who serves as the co-secretary of the United Nations Alliance for Sustainable Fashion. “We need to map the value chain and identify opportunities to limit the negative environmental and social impacts of the fashion industry, while building in accountability and transparency.”

Fashion’s post-growth future #16

In its current growth-at-all-cost model, fashion is wreaking havoc on the environment and operating unsustainably. The future could be accepting reduced growth.

Sylvie Bénard "the real person responsible for sustainable development is the director of strategy" #15

Doctor of Agronomic Sciences, Sylvie Bénard is one of the leading experts on the environment and ecological transition. Including responsible fashion. She began her career in the mid-1980s conducting research in microbiology for Hennessy, before becoming environmental director of the LVMH group, a position she will hold until March 2020. ADN is interviewing her on the occasion of the creation of her structure "La Dame à la licorne" and her new commitments, in particular with Paris Good Fashion.

Promising areas for innovation in COVID-19 times: Part 2 #14

Fashion for Good points to solutions in key focus areas to strengthen the fashion industry

Promising areas for innovation in COVID-19 times: Part 1 #13

Fashion for Good points to solutions in key focus areas to strengthen the fashion industry. Part 1.

Sustainability in fashion relies on embracing diversity #12

“If you’ve got issues in your supply chain, if you can’t ensure your workers are treated well, then which lives matter?” Barber asked, referencing the Black Lives Matter campaign.

Bruno Latour "Maybe this Covid-19 crisis could lead to a new renaissance." #11

Sociologist and philosopher, science anthropologist, Bruno Latour is one of our greatest scouts in the fight to protect biodiversity and fight against global warming. For him, the VIDOC 19 crisis is accelerating everyone's awareness. We are possibly at the time of a rebirth.

Ralph Toledano Talks Runway Shows, Paris Fashion Week #10

In an exclusive interview, Toledano articulated the value of the physical format, of fashion weeks, and the central place of Paris. And the efforts that are being made to make Paris fashion week more sustainable.

Fashion can’t afford to wait for customers to demand sustainability #9

The Vogue Business Index shows that brand loyalty often trumps brand values in determining whether or not consumers believe a brand to be sustainable.

Winds of change sweep through fashion #8

As lockdowns ease, the fashion industry says it’s time for a rethink on every level.

McKinsey Envision "Next Normal" Post Covid Luxury Scenario #7

Understated Luxury, sustainability, and proximity emerge as key pillars of luxury shoppers' behavior after the emergency.

‘Plastic-free’ fashion is not as clean or green as it seems #6

While consumers have become more aware of the environmental impact of their clothing choices. Sometimes it's important to outwit the true from the false. Sometimes the reality of "natural" is not as beautiful as it might seem.

Sustainable Fashion Demand Provides New Opportunities In Material Science And Chemistry #5

The transition towards sustainable and responsible fashion creates opportunities for research into new innovative fibers and textiles.

Consumer think the brands they like are the most sustainable #4

According to Vogue Business Data, released May 26, the brands that are most popular with consumers are also those that would perform best in terms of responsibility and sustainability.

Can Fashion Clean Up Its Act? #3

Business Of Fashion has just released an excellent think piece on the future of sustainable fashion. To be consulted on :

Masque Solidaire #2

For the past month, the press has widely reported on the operation "Masque Solidaire". Here are some of the articles and reports made since the launch on April 23rd.

Masque Solidaire #1

One month after its launch, the Masque Solidaire operation, launched by the writer Alexandre Jardin and Paris Good Fashion, with a group of supermarket chains, fashion brands and service companies, presents its first results.