A number of fashion brands’ environmental efforts have had some positive implications for biodiversity — the growth of organic cotton is likely to be good for soil health, for example, and improvements in wastewater treatment can be positive for aquatic ecosystems downstream. However, initiatives have been scattered and not part of a comprehensive or deliberate plan for conserving nature.
By some measures, this is starting to change. Kering launched its biodiversity strategy in June 2020. Gucci president and CEO Marco Bizzarri has said that protecting biodiversity “is intrinsically linked to ensuring supply chain resilience for our sector”. French shoe brand Veja has written specific aspects of biodiversity conservation into its supplier contracts — for example by paying native rubber tappers for the raw material they harvest and for conserving the ecosystem it comes from, and buying cotton only from farmers who plant a diversity of crops. There’s also an expanding array of resources available to guide the work, and the industry is responding. Independent organisations and companies including the Wildlife Friendly Enterprise Network, Science Based Targets Network, Conservation International and Wildlife Works — which help preserve ecosystems by working within supply chains or involving local communities in nature-based carbon credits, among other methods — all say that more and more, fashion brands are seeking partnerships and expertise.