It won Paris Fashion Week. But is the spray-on dress Bella Hadid wore on Coperni’s runway sustainable? The short answer is no.
Manel Torres, who created the spray-on material and the company behind it, Fabrican, in 2003, says it can be washed and re-worn, or put back in the can and resprayed later. Yet, while it may be reusable, spraying fabric from a can likely uses more energy and chemicals and produces more waste compared to virtually any other fabric used to make a garment. And, while it looked cool in real-time on the runway, it’s hard to imagine anyone spraying on their clothing at home (the fumes from Fabrican filled Coperni’s venue, which alone could deter customers) let alone repackaging and reusing it.
“They’re taking aerosol, which is the least efficient, most problematic delivery device, and bringing it into an industry where it didn’t exist,” says Martin Mulvihill, a chemist and founding partner at investment firm Safer Made. Even though the cans are metal, aerosol cans are typically not recyclable: the pressurization makes them too risky for most recycling centers to accept. And Mulvihill says that Fabrican appears to have prioritized sustainability in developing its technology and avoids some of the most concerning chemicals used in many aerosol products, but that matters little in the context of fashion.
To read more: Vogue Business