Reduction, reuse, and recycling of single-use plastic packaging
Decree No. 2022-549 of 14 April 2022 sets out the national strategy, known as the 3R strategy, which is to achieve a 20 percent reduction by 2025, at least half of which will be achieved through reuse. The target for 2025 is for all single-use plastic packaging to be recyclable and for all unnecessary packaging to be eliminated.
Development of reused packaging placed on the market
Decree 2022-507 of 8 April 2022 defines the minimum trajectory of reused packaging to be placed on the market annually in France for the period 2023-2027 in order to achieve the targets set by the AGEC Act and thus aim for 10 percent of reused packaging by 2027.
Launch of the “Oui Pub” experiment
In order to move towards less advertising and reduce waste, Article 21 of the Climate and Resilience Act is experimenting with the “Yes Ad” scheme, which aims to restrict the distribution of unaddressed advertising to households that have explicitly indicated on their letterboxes that they wish to receive them.
Consumer information on the environmental qualities and characteristics of waste-generating products
Decree No. 2022-748 of 29 April 2022 implementing Article 13 I of the AGEC Act now provides a framework for the environmental claims made by marketers and makes it compulsory for consumers to be informed of certain environmental characteristics of the products they buy. This information is given in the form of a product sheet of environmental qualities and characteristics, in dematerialized form, accessible at the time of purchase.
Framework for carbon neutrality claims
From 1 January 2023, advertisers will be prohibited from claiming that a product or service is “carbon neutral” without presenting a greenhouse gas emissions balance over the entire life cycle of the product or service, the expected emissions reduction pathway, and the methods for offsetting residual emissions. These elements must be easily accessible to the public and updated every year.
Publication of the first “climate contracts
In application of Article 7 of the Climate and Resilience Act, the Ministry of Ecological Transition launched on 25 April a digital platform on which companies subject to environmental display obligations must declare themselves. All voluntary companies can also subscribe to a “climate contract for commercial communications and ecological transition”. These contracts aim to reduce commercial communications relating to products or services that have a negative impact on the environment but also to promote transparency in advertising and the commitment of advertisers, media, platforms, agencies, and advertising sales houses to the ecological transition.