Sustainable fashion notebook n°2 : traceability #327


The AGEC law, which invites the fashion sector to rethink its model in favor of a more responsible production, states in its article 13 that consumer information on the traceability of textile products extends to each of the manufacturing stages (fiber production; spinning and weaving; dyeing and garment making, etc.).

It is in this context that the French Trade Alliance publishes, after a first issue dedicated to agile production, the second part of the collection of “Cahiers de la mode durable”, produced in partnership with Deloitte Sustainability thanks to the support of the DEFI.

Traceability, the foundation of a responsible offer

This second Cahier de la mode durable (Sustainable Fashion Report) examines the subject of supply chain traceability, with consumers’ expectations of ethical and sustainable behavior on the part of brands and retailers becoming increasingly important in their purchasing decisions. As for retailers, they are proposing a responsible offer and highlighting their CSR commitments. The traceability of supply chains is the foundation of this progress approach. Globalization and the multitude of stages have transformed supply chains. They have become highly fragmented and internationalized, and their traceability is particularly complex to obtain. However, traceability is a key issue for the fashion industry: a pillar of brand transformation, it is a prerequisite for customers to guarantee a responsible offer. This report provides an overview of the numerous initiatives, solutions and tools that are emerging to support this profound change in the fashion industry: the sustainable transformation of companies.

Why adopt a traceability approach?

The 5 main issues

Traceability allows us to respond to multiple strategic challenges:
a compliance issue for the sector ;

• a responsible supply issue
• a stake of transparency;
• an issue of operational and quality optimization and
• a challenge of opportunities for brands, with new fields of application.

The 3 challenges

• Determine the right approach.
• Identify the levers to encourage suppliers.
• To share the approach with other players.

The 3 steps of a traceability approach

To carry out a traceability approach, the framing phase is fundamental:

• Strategic framing.
• Information and assets to trace.
• Choice of the traceability tools.

Download the complete study here

Alliance du Commerce