Helsinki Fashion Week Explores New Frontiers With Purely Digital Format #34


“Very hectic, yet attractive and interesting,” Helsinki Fashion Week’s experimental approach to fashion dare designers to think and act outside the box.

LONDON — Helsinki Fashion Week’s first purely digital and sustainable showcase via the “cyberspace utopia” platform Digital Village, which ended on Sunday, was nothing like what a regular fashion week goer would expect.

Instead of a weeklong marathon filled with hectic travel schedules, bubbly drinks and designer gossip, the boutique-size virtual fashion week is more like a Twitch Live event, where viewers comfortably tune in from home for 3-D fashion films and livestreamings from around the globe.

Some 31 designers presented their new collections over the week, and 15 of them were paired with 3-D designers months ahead of time to digitize their latest collections via HFW’s “Keeping Up With the Kardashians”- or “Big Brother”-style designer residency program, according to Evelyn Mora, founder of Helsinki Fashion Week.

Each video showcased a handful of looks from designers selected from around the world. Models’ faces, which were 3-D scanned from humans, may look a bit scary, but the details of the garments and the movements on the bodies were well executed.