The aim is to support French brands and labels in their efforts to make the transition to an ecological and socially responsible society through subsidies, coaching, advice and training. Depending on the company’s level of progress on these issues, the aim will be to initiate or amplify their strategy, for example by mapping their challenges (diagnosis, impact measurements), setting up traceability throughout the value chain, or even reusing materials and products.
“Faced with increasingly demanding consumers looking for value, transparency and traceability in their purchases, and with French and European regulations that are becoming stricter, brands must more than ever commit to a more responsible fashion and circular economy,” supports the FFPAPF, adding that this is an opportunity for differentiation on the market in the eyes of customers.
To benefit from PARSE’s aid, brands that are up to date with their dues are invited to approach the person designated by the federation to which they belong. At the same time, the www.connexionsmode.com website will be collecting applications from the beginning of April.
Remember that last May, the French Federation of Women’s Ready-to-Wear had launched the PAD, a digital amplification plan (imagined during the first containment) to support fashion companies in their digital transformation. 77 brands had then requested this assistance, which has been renewed in early 2021.