Measuring the environmental, social and economic impact of fashion events
These tools, launched with the support of DEFI, were tested at the beginning of the year and will be fully operational in September. They have been developed by PwC, a network developing consulting, auditing and legal expertise missions.
The first tool is dedicated to events (fashion shows and presentations) and enables the environmental, social and economic impact of fashion events to be measured, thanks in particular to the expertise of the Institut Français de la Mode (IFM) and the Paris Fashion Week. It offers each participating brand the possibility to make this calculation before the event, in order to make the best choices with its suppliers to reduce its environmental impact while optimizing its social impact.
The tool calculates 120 key performance indicators in the field of CSR. The companies, production, press agencies, and all the players in the world ecosystem were involved in its development. This tool will then be distributed internationally to fashion event organizers. Discussions are also underway with the cultural sector to adapt it to the programming and production of exhibitions.
An overall vision on the scale of a collection
The second tool applies to the collections. It is a management tool that provides an overall view of a season on the scale of a collection, in terms of environmental and social performance. It was designed in conjunction with the IFM and is being tested with several volunteer companies before being deployed.
Also created by PwC, the technical committee is made up of DEFI, the Fédération Française du Prêt-à-Porter Féminin, the Fédération de la Maille, de la Lingerie & du Balnéaire, the Alliance du Commerce, Première Vision, ReFashion, Création; Image, IFTH, CETI and COFREET. It too will be fully operational in September-October 2021 and will allow companies of all sizes to join an eco-design approach. It will then be able to be distributed more widely within the fashion and apparel professions.