The fashion industry is based on constant renewal. Convincing us to buy more, when really what we need is less. In a bid to meet our growing consciousness, “sustainable” initiatives and products are flooding the shelves. While many initiatives are great, the approach is flawed. They aren’t addressing the root cause of climate change, pollution, and workforce exploitation: Overconsumption. Instead, they’re geared at maintaining the status quo, boasting garments or practices as green to lure us into consuming more.
The reality is that every garment has an impact. No matter how well made (or marketed) it is. Rather than continuing – or even increasing – consumption of “better” made goods, we need to face the fact that we can’t shop our way to sustainability. If that were the case, we could have offset our way back to the pre-industrial revolution climate and pollution levels years ago.
Knowledge is key. We need to realize and understand the impact of our clothing before we can meaningfully address and reduce it. So we decided to invest 2 years in partnership with RiSE (Research Institute Sweden), to use the knowledge of our traced supply chain to produce the true cost of creating our clothing: its CO2 emissions, water, and energy consumption.
Skip “sustainability”. Try “responsibility” for a change. Faced with these facts, we’re sharing them back to you. Because you deserve to know the true cost of the clothing you wear on your skin. Just like we wouldn’t put something in our mouth unknowing where it came from, we shouldn’t with our clothing. It’s not responsible. The Impact Receipt represents not just a transaction, but an agreement when investing in ASKET goods.
Know your impact. Buy less. Keep it longer.