26 fashion companies receive aid for digital and sustainable development #266


The French Ministry of Culture, supported by a jury of professionals (federations and experts) has rendered its verdict for the award of “aid for digital and sustainable development of fashion”. A call for projects initiated four years ago, which selected in 2021 no less than 26 brands and companies in the sector among 135 applications submitted. The winners will share an envelope of 500,000 euros, with a ceiling set at 20,000 for each beneficiary.

In the field of clothing, eleven labels and designers will receive financial support. Starting with the Germanier label, focused on upcycling, designers Ludovic de Saint-Sernin, Armine Ohanyan and Marianna Ladreyt, the young brand Françoise, founded by Johanna Senyk (ex-Wanda Nylon), the eco-responsible wardrobe of AVN, the Lyon-based label Encré, as well as the colorful and urban uniforms of Salut Beauté, Bourienne Paris X, known for its shirts, and the streetwear label Verlan.

In the accessories department, Petit Jean Paris silk squares, O.T.A sneakers, Nomasei shoes, La vie est belt belts and AHU are the five brands that have been selected.

Finally, ten companies integrating crafts are part of the selection: we find Invenio Flory (ornamental works), Janaïna Milheiro (textile design and feathers), Le sac du berger (leather bags manufacturer), De Grimm (leather workshop), SED NOVE Studio (leather), SEMPER & ADHUC (watches) and Maison Felger (shoes), as well as the jewelry specialists Judith Benita, Gatsby soudure and Ciléa bijoux.

This aid, which is part of the french government’s recovery plan this year, is intended to help these companies and young talents to face “difficulties in supply, production, marketing, and communicate on their image through digital tools, developing a strategy to match their environmental and societal ambitions.

Fashion Network