The results show that consumers are increasingly aware of the environmental and social impacts of clothing production. Thus, among the main conclusions of the report, it appears that:
75% of respondents want fashion brands to do more to improve the lives of the workers who make their clothes, compared to 72% in 2018.
69% would like to know how their clothes are made, compared to 59% in 2018.
70% believe that governments around the world should take some responsibility for the « sustainable » production of clothing.
37% said it was important that the clothes they buy are produced without using chemicals that are harmful to the consumer.
The majority of people think it is important for fashion brands to have ethical (72%) and sustainability (80%) certifications.
Fashion Revolution will use this research to inspire consumers, businesses, and governments to each play their part in driving long-term industry-wide change towards a fairer, safer, cleaner, and more transparent future for the fashion industry.