Based on the principle that it is urgent to mobilize points of sale and to increase the knowledge of brand, shop and retail managers, this challenge aims to promote good practices that help limit the impact of fashion retail on the environment.
The Green Store Challenge is supported by LVMH, initiator of the LIFE in Stores Awards, which reward, every two years, the most virtuous and innovative initiatives to improve the environmental performance of the group’s shops.
Open to all members of the Paris Good Fashion association, it relies on the expertise of LVMH to congratulate the best projects in six distinct categories: department stores, flagships of more than 500 square meters, street-level shops, ground-level stores of less than 500 square meters, shops in shopping malls, ephemeral podiums, or an area in a department store and offices.
Each of the six categories includes two groups of candidates (existing or projects) for which additional evaluation criteria may be applied depending on whether they have been renovated for more or less than a year. To ensure the impartiality of the challenge, the diagnosis will be carried out by an external auditor, on the basis of around ten evaluation criteria (lighting, air conditioning, waste management, etc.) subject to the provision of evidence. An awareness-raising guide, including 12 actions to reduce the impact of shops and offices, has been published to help them in their efforts.
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