The Alliance said it aims to foster sustainability, innovation and inclusivity across European markets. Over the coming months, its members will jointly develop a strategy to transform the industry in line with broader efforts to establish more environmentally and socially responsible business practices. The move comes as the fashion industry faces mounting scrutiny from global regulators.
The Prince’s Foundation, a sustainability charity, is the only UK representative member. The British Fashion Council, a notable absence from the sweeping list of European fashion councils involved, did not immediately respond to BoF’s request for comment.