Decentraland to host first Metaverse Fashion Week in March #346


Virtual world Decentraland announced on 24th February that it will host the world’s biggest, entirely digital, fashion week with the launch of Metaverse Fashion Week (MVFW).  Taking place from 24th to 27th March, Decentraland will host four days of runway shows, fashion experiences, pop-up shops, and afterparties, featuring a mix of luxury labels and digital brands.

“Fashion and haute couture are not new to the metaverse. Decentraland has been on the cutting edge of rare and in-demand digital fashion since the launch of avatar wearables in 2020. Since that time, creators have been pushing both the technical and stylistic limits of Decentraland wearables, and have created a booming economy with over US$1 million in sales of avatar wearables last year,” said Decentraland Foundation’s Creative Director, Sam Hamilton.

Decentraland unveiled the official lineup for the Metaverse Fashion Week (MVFW), presented by UNXD and Vogue Arabia and hosted in its ‘Luxury Fashion District’. London retailer Selfridges will officially kick off MVFW on 23rd March with its inaugural flagship metaverse store. The launch will also feature an immersive experience with luxury fashion brand Paco Rabanne and optical art movement pioneer Victor Vasarely.

The event will incorporate a futuristic runway hosting daily shows by fashion houses such as Dolce&Gabbana, Dundas, and Etro as well as digital fashion brands including The Fabricant, Kid Super, and NFT superstar FEWOCiOUS. Collaborations between The Vogu x Hype and Sophia the Robot will also offer a glimpse into the future of A.I. fashion.

The runway will be surrounded by a luxury shopping area inspired by the architecture at Avenue Montaigne in Paris, and will house metaverse brands and shopping experiences by Tommy Hilfiger, Dolce&Gabbana, Elie Saab, Etro, Dundas, Jacob & Co., Franck Muller, Garrett Leight, Cavalli, Faith Connexion and Faith Tribe, Nicholas Kirkwood in collaboration with White Rabbit NFT, Merts Otsamo in collaboration with DressX, Monnier + Republiqe and Chufy.

Throughout the Luxury Fashion District, visitors can enjoy a sensorial experience of Chinese couturier Guo Pei’s masterpieces presented by UNXD, and Auroboros + UNXD will present a unique fashion immersion.

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